Messaging in the age
of too many messages.

About

I’ve provided writing, communications, and creative support across a who’s who of industries: financial services, insurance, high-tech, nonprofit, pharmaceutical, and government. With a sustained focus on the conceptual and the strategic, I have wowed audiences, bolstered morale, right-sided complicated change efforts, supercharged executive profiles, and directed an untold number of successful communications campaigns.

Expertise

Where the work gets done.

Communications Consulting

Gone are the days of the omnipotent lunchroom memo. Or at least, there’s a bit more to an effective employee communications strategy now. With pressure to do more with less, constant change, and high expectations from management and staff alike, organizations are seeing the value of a coherent, engaging framework to support their people. I work closely with stakeholders to find a clear path forward, whether that means building out a communications function, driving a change initiative, crafting a detailed plan, or handling a crisis.

I’m a consummate problem-solver, working through the usual suspects: message fatigue, change overload, channel chaos, and garden variety employee confusion and apathy. The truth is that everyone in an organization needs communications support, whether it’s knowing how to communicate well or simply where to turn for information.

• Internal comms strategy. The most effective framework for long- or short-term planning.
• Change management. Getting from point A to point B with more cohesion and fewer headaches.
• Executive messaging. Credibility that motivates and inspires.
• Crisis communication planning. Preparing for trouble in advance and handling it competently when it comes.
• Content creation. Marketing and comms materials that engage and draw interest.
• Channel management. Optimizing how communication moves across the business.

Copy

I craft messages and materials with an eye on two things: your imperatives and your audience. With most of us navigating the high seas of content overflow, every communication must be compelling and fit for purpose.

Whatever your needs….whether an inspirational speech, eye-catching brochure, punchy web copy, no-nonsense training material, cheery executive memo….I can deliver.

Human vs. Machine

AI writes serviceable drafts. It doesn’t write sparkling prose.

For many writers and communications pros, AI is the elephant in the room, the grizzly bear on the patio table, the tyrannosaurus rex in the bathtub. Yes, AI is amazing. And yes, AI has its limits. For spitballing and serviceable drafts, it’s great. But when it comes to sparkling prose and death-defying insight, it can’t compete with the human spirit. For work that will actually set you apart from the crowd, you want a real communications professional with years of hard-won experience.